Type: E-commerce (large scale)
ROLA is an established and trusted brand in the roof rack and roof accessory market. Their comprehensive range of roof racks, storage bags, trays, brackets, tradie equipment, spare parts and accessories are available for purchase in retail outlets across Australia and New Zealand.
ROLA Australia needed a B2C focussed e-commerce website that could be fully self-managed by their in-house marketing and sales team. The new site needed to cater for consumers looking for quality equipment in these key market areas: Racks, Trays, Bikes, Water, Snow.
Providing in-depth product information like features, compatibility, pricing and installation (including their nearest available stockist) was key for consumers wanting to do research prior to making a purchase.
ROLA Roof Racks are specifically designed to fit individual vehicles so it was essential to provide access to a vehicle database via a ‘Make - Model - Year’, search.
streamSWEET’s proven capability in this area, coupled with Stream’s vast experience in building robust yet nimble search tools provided the perfect solution.
The ability for consumers to purchase goods directly from the site has created a valuable revenue stream which was not available before. Special sale days and coupon purchasing has been added with further improvements happening regularly on the site.
Some of the key features:
- Make, model, year search
- Keyword quick search
- Stockist map (Google) and store information
- Syteline ERP integration (real-time pricing and product availablity)
- Klaviyo integration
- Cross-reference products to show ‘related’ matches
- Realtime online payments
- Indicate DIY or Professional fitment
- Multiple product images