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Title tags are HTML elements that define the title of a webpage. Whenever you search for something on Google, the results (SERPs) are displayed with a main title at the top followed by a description below.

The title stands out and doubles as a link to the website, therefore it must entice the searcher to click on it. Usually this is the first time someone encounters your website or brand, so this touchpoint is extremely important.

A good title tag should include:

• 50-60 characters
• Describe the page effectively and include relevant keywords
• Enhance the user experience; meaning that the title needs to match the content and purpose of the page (nothing worse than clicking on an interesting title but the page is about something else?)
• Is somewhat unique; it’s bad practice to have the same title repeated across several pages. This just confuses the search engine and puts your content in danger of getting a lower ranking.

Asking ChatGPT to help

With this exercise we’re going to keep it really simple as we all know SEO can get very, very in-depth and complicated. Today we’re just going to take one page in your website and create a punchy title that people will see in the SERPs and really want to click on it. This should improve your click-through rate!

Use this phrase to ask ChatGPT for 10 click-worthy titles.
Note*: Replace the Green text with your own phrases.

Write 10 click-worthy titles for my webpage about Professional Development CPD tracking software. My working title is The ultimate professional development tracking software. Please limit these titles to 60 characters.

This is what I got back… not bad is it??

1. "Track Your CPD: Maximize Growth"
2. "Effortless CPD Tracking Tool"
3. "Optimize Growth: CPD Tracker"
4. "Boost Career with CPD Tracker"
5. "Streamline CPD: Track with Ease"
6. "Master CPD: Track Progress Now"
7. "Enhance Skills: CPD Tracker"
8. "Simplify CPD Tracking Today"
9. "Achieve Goals: CPD Tracking"
10. "Empower Growth: CPD Made Easy"

Not happy?

Just click the ‘refresh’ icon and AI will take a milli-second to write 10 more!!

1. "Track Your CPD Progress Effortlessly"
2. "Maximize Growth: CPD Tracker Software"
3. "Streamline CPD with Our Tracker"
4. "Achieve Career Goals: CPD Made Easy"
5. "Boost Success: CPD Tracking Simplified"
6. "Stay Ahead: Professional Development Tracker"
7. "Master Your CPD Journey Now!"
8. "Elevate Your Career: CPD Tracker Tool"
9. "Navigate CPD Easily with Our Software"
10. "Empower Your Growth: CPD Tracker Solution"