Stream News & Views

08 Sep 2022
Professional Development Tracker Software
In our opinion, this is one of the best Professional Development trackers in the world today.
04 Jul 2022
Should I make the switch to Google Analytics 4?
Oh heck Google will no longer be supporting Universal Analytics from 1 July 2023, instead you will now need to migrate over to their latest and...
20 Jun 2022
What are image 'alt' tags and how do they affect SEO?
Image Alt Text and SEO
30 Mar 2022
Should I create a custom 404 page for my website?
What is a 404 page anyway? A 404 page shows when someone gets lost on your website by using the wrong URL. This can happen for a variety of...
22 Nov 2021
Could Google be manipulating your webpage title tags?
19 Nov 2021
Our Tech 10
18 Jun 2021
Can my newsletter look great on all devices & what about those pesky spam algorithms?
Email is still one of the most dependable direct marketing channels available. You've done all the hard work building up a reliable email database...
03 May 2021
Civil trades accreditation programme website
Civil Trades is the go-to destination for aspiring and qualified civil trades people who want to be recognised for their skills in the industry
22 Mar 2021
Subdomain or Subdirectory, which is better for SEO?
Sometimes it makes sense to manage two different websites from the same domain, but how does this affect SEO?
17 Dec 2020
Integrating Xero with your website will benefit your organisation
One of steamSWEET's biggest advantages over other systems is it's ability to integrate with XERO. We've compiled a very simple checklist to help you...
17 Dec 2020
AutoPacific Group Website
AutoPacific Group is an industry leading designer, manufacturer and distributor of high-quality, custom-engineered towing, trailering, cargo...
11 Dec 2020
COVID 19 has dramatically affected our business... but in a good way!
2020 has been an extraordinary year for Stream Interactive, with all the lockdowns and travel limitations, we've had to adapt to the new world order....
24 Jul 2020
Continuing Professional Development, why is it so important to your organisation?
15 Jul 2020
Order your towbars online using the new Hayman Reese NZ website
Order your towbars online
23 Jun 2020
Chemfeed rebrand: an opportunity to improve product searching
24 Mar 2020
Covid19 Update - We're open for business
As the COVID-19 situation evolves, Stream Interactive Limited has been monitoring developments across the globe and we are acting in a proactive...
03 Mar 2020
Is voice search a thing to consider in my SEO strategy?
Yes.. you bet it is! With smartphones, smart speakers and digital assistants becoming more prevalent, stats show that voice related searching is...
27 Feb 2020
Is Wordpress the right choice for your organisation or business website?
Wordpress is great... well it is but you can be in danger of taking your eye off the ball while you learn how to set it up and keep it running. What...
22 Nov 2019
Better bounce rates
Bounce rate is typically used as a measurement of a websites overall engagement. A high bounce rate could mean that you're not connecting effectively...
15 Nov 2019
World cup game adds magic to successful 2019 tournament
For New Zealanders the 2019 Rugby World Cup in Japan didn't exactly live up to their expectations with the All Blacks eventually finishing 3rd...

Should I make the switch to Google Analytics 4?

04 Jul 2022

The short answer is yes!

Why? Because Google will no longer be supporting Universal Analytics from 1 July 2023, after that date your analytics data will not be collected.

Typical of Google, when they move in another direction, they go full-on and do it with all guns blazing, basically forcing everyone to move with the times or get left behind.

Why have they done this?
This has been in the pipeline for some time, the biggest reason is that the old system is no longer fit for purpose. It was designed for the previous decades of desktop and session based tracking (cookies) that is now in-breach of todays privacy laws. GA4 will future proof your site and provide better information that is better aligned to todays online environment (think web, mobile, apps and how they all work together and cross over).

What does that mean for website owners like you?
For some of our customers it will require some updates to Google Analytics settings and more than likely some modification to site code. For more recent sites that have Google Tag Manager enabled, no change will be necessary.

Why move now, don’t we have a year to do this?
We think it's better to move over to Google Analytics 4 as soon as possible, allowing more time to build up historical data in GA4 before Universal Analytics stops processing new hits.


Google resources

Good explanation provided by Google
https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/

How to identify if you have UA or GA4
https://support.google.com/analytics/answer/11583528

Google help documentation
https://support.google.com/analytics/answer/10759417


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