Stream News & Views

28 May 2024
Today we're asking ChatGPT to help us with our title tag SEO
Whenever you search for something on Google, the results are displayed with a main title and a description below. In addition to standing out, the...
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TrailBoss website goes live
Trailboss is an established towbar brand in the Australian market with a reputation of delivering quality products for over 40 years. We were asked to...
16 Nov 2023
Dr John Flood Website
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14 Nov 2023
Parkside Towbars website goes to the next level with a carefully considered refresh
Parkside Towbars have always provided great service and professionalism to their local customers from their 3 stores in Perth, Western Australia. In...
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FLOWAMS - The all-new Association Management Software (AMS) by Stream Interactive
We've taken our ever reliable streamSWEET software and reconfigured it into FLOW AMS
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Should I consider a WAF (Web application firewall) as part of my website security?
A WAF, or Web Application Firewall, is a vital tool for safeguarding web applications (websites). Its primary function is to filter and monitor HTTP...
21 Aug 2023
10 essential benefits of a website re-skin
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04 May 2023
Nonprofit Courses chooses PD able to track its Professional Development
Matt Hugg, President and Founder of Nonprofit Courses tells us how he tried unsuccessfully to find a suitable professional development system for his...
02 May 2023
Insurance Brokers Association of New Zealand (IBANZ) Website
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01 May 2023
Our Tech 10 - May 2023
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30 Mar 2023
Xmas better late than never
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16 Mar 2023
Is the hype around AI and ChatGPT really something worth looking into? We decided to find out!
We asked chatGPT to produce an AI generated presentation about one of our favourite topics: Why is Professional Development key to your business...
05 Dec 2022
Trojan E-commerce Website Upgrade
5 years ago Stream Interactive launched the Trojan website, moving the business into full online, e-commerce capability. ERP integration was also...
08 Sep 2022
Professional Development Tracker Software
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04 Jul 2022
Should I make the switch to Google Analytics 4?
Oh heck Google will no longer be supporting Universal Analytics from 1 July 2023, instead you will now need to migrate over to their latest and...
20 Jun 2022
What are image 'alt' tags and how do they affect SEO?
Image Alt Text and SEO
30 Mar 2022
Should I create a custom 404 page for my website?
What is a 404 page anyway? A 404 page shows when someone gets lost on your website by using the wrong URL. This can happen for a variety of...
22 Nov 2021
Could Google be manipulating your webpage title tags?
In recent months Google has been rewriting Title tags in it’s SERPs at a rate of about 13%, (sometimes up to 20%).
19 Nov 2021
Our Tech 10
Something tech-focussed and fun to read during your tea or coffee break
18 Jun 2021
Can my newsletter look great on all devices & what about those pesky spam algorithms?
Email is still one of the most dependable direct marketing channels available. You've done all the hard work building up a reliable email database...

Could Google be manipulating your webpage title tags?

22 Nov 2021

In recent months Google has been rewriting Title tags in it’s SERPs at a rate of about 13%, (sometimes up to 20%).

“What the heck!” you say… what does this mean for my website?

Well this is not as bad as you think, the Google algorithm already does this to a certain degree anyway when it finds issues with poorly constructed titles (e.g missing or obsolete titles). Google has shown however that it is taking further steps to make titles more relevant for users.

In other words, if your title doesn’t match the content of the page well, the search result will be manipulated. To do this, the GoogleBOT will determine if your page provides the user with a good outcome. If not it could be forced to:

  • automatically include the H1 heading
  • substitute the tag with prominent, meaningful text from the page (e.g this could even be a date or product name)
  • apply text within links that point to your page
  • use in-page anchor text

To ensure better retention of your titles, you should do the following:

  • don’t stuff your title tags with too many keywords (this old technique just doesn’t work)
  • Don’t make your titles too long (55-65 characters including spaces)
  • It must be relevant - a concise title that helps the user interpret what the page is about is now vitally important
  • Multiple titles shared throughout your site (avoid a boilerplate approach where all page titles appear to be the same) 

All in all, we think Google is taking the right approach. In any business, if you put the customer first they will keep coming back, so finding ways to get a positive search result should pay off for all in the long-term.


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