Stream News & Views

08 Sep 2022
Professional Development Tracker Software
In our opinion, this is one of the best Professional Development trackers in the world today.
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30 Mar 2022
Should I create a custom 404 page for my website?
What is a 404 page anyway? A 404 page shows when someone gets lost on your website by using the wrong URL. This can happen for a variety of...
22 Nov 2021
Could Google be manipulating your webpage title tags?
19 Nov 2021
Our Tech 10
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Civil trades accreditation programme website
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Subdomain or Subdirectory, which is better for SEO?
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Integrating Xero with your website will benefit your organisation
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AutoPacific Group Website
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COVID 19 has dramatically affected our business... but in a good way!
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24 Jul 2020
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23 Jun 2020
Chemfeed rebrand: an opportunity to improve product searching
24 Mar 2020
Covid19 Update - We're open for business
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03 Mar 2020
Is voice search a thing to consider in my SEO strategy?
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27 Feb 2020
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22 Nov 2019
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For New Zealanders the 2019 Rugby World Cup in Japan didn't exactly live up to their expectations with the All Blacks eventually finishing 3rd...

Could Google be manipulating your webpage title tags?

22 Nov 2021

In recent months Google has been rewriting Title tags in it’s SERPs at a rate of about 13%, (sometimes up to 20%).

“What the heck!” you say… what does this mean for my website?

Well this is not as bad as you think, the Google algorithm already does this to a certain degree anyway when it finds issues with poorly constructed titles (e.g missing or obsolete titles). Google has shown however that it is taking further steps to make titles more relevant for users.

In other words, if your title doesn’t match the content of the page well, the search result will be manipulated. To do this, the GoogleBOT will determine if your page provides the user with a good outcome. If not it could be forced to:

  • automatically include the H1 heading
  • substitute the tag with prominent, meaningful text from the page (e.g this could even be a date or product name)
  • apply text within links that point to your page
  • use in-page anchor text

To ensure better retention of your titles, you should do the following:

  • don’t stuff your title tags with too many keywords (this old technique just doesn’t work)
  • Don’t make your titles too long (55-65 characters including spaces)
  • It must be relevant - a concise title that helps the user interpret what the page is about is now vitally important
  • Multiple titles shared throughout your site (avoid a boilerplate approach where all page titles appear to be the same) 

All in all, we think Google is taking the right approach. In any business, if you put the customer first they will keep coming back, so finding ways to get a positive search result should pay off for all in the long-term.


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