Stream News

08 Aug 2019
Association membership platform costs, what to look out for?
Looking for a membership management platform can be a daunting task, with a broad variety of providers offering different options in terms of...
06 Aug 2019
Simple and affordable fantasy rugby games for your business
Play a simple 'Pick the Score' fantasy rugby game that your customers, staff and suppliers will love. Make it your own by re-skinning it with your...
01 Aug 2019
Unsolicited Electronic Messages Act 2007
The Unsolicited Electronic Messages Act 2007 prohibits the sending of spam with a New Zealand link (i.e. messages sent to, from, or within New...
15 May 2019
Do your SERPs make sense?
Probably the single most important thing that your website must achieve is being found by a search engine, without that your site and content are...
27 Mar 2019
streamSWEET multi site capability a bonus for associations
How good would it be if you could manage your own conference website using the same CMS tools as your main site, and connect seamlessly to your...
20 Nov 2018
Going for Gold at the Masters Games
Recently Jim Griffiths (co-director and co-owner of Stream Interactive) competed in the 2018 Pan Pacific Masters Games, playing his favourite sport of...
14 Nov 2018
What is an SPF record, and why should we care?
In an ever increasing technical world "spammers" and "phishers" are looking to pretend to be someone the aren't, for all sorts of reasons. As domain...
29 Aug 2018
Membership application is a breeze
We've created a quick 4 step wizard that makes member applications online a whole lot simpler
27 Aug 2018
Trade show POS app saves time & improves customer experience
A customer had a requirement to sell product at a trade show. We created a point of sale system that allowed them to scan a product supermarket style
25 Aug 2018
Dental EXPO 2018
Dental EXPO is an industry expo showcasing current and emerging industry products, services, technologies and trends.
23 Aug 2018
We've partnered with The Performance Team to improve our performance
Our business is ever evolving and a recent chance meeting with a team performance coach gave rise to a new opportunity to refocus on the way we do...
16 Apr 2018
Your online profile - tips to improve safety
Over time people slowly filter out into the internet a vast amount of information about themselves. The recent Cambridge Analytic/Facebook Scandal...
04 Apr 2018
Free website SEO health check
How healthy is your website? Whats the point of having a website if no one can find it? Contact us and we will generate a report for you giving a free...
16 Mar 2018
Google's Mobile-First Index, what is it and why is it so important to your online presence in 2018
Google now turns it's focus to mobile.
26 Oct 2017
Association action stations
We've built a cool new online tool, and we want to share it.
20 Oct 2017
Stream support DPS and Apple Pay for web
Let your customers phone become a wallet with DPS and Apple Pay allows customers to make secure purchases in stores, in apps, and on the web.
26 Sep 2017
Xero integration with streamSWEET
Our fantastic programming team have spent a considerable amount of effort getting streamSWEET to connect with XERO, the world-class accounting...
20 Jul 2017
Key things to look for when choosing Association Management Software
There is a huge amount of choice when looking for Association Management Software. Finding the right one usually requires defining the critical...
28 Apr 2017
The benefits of an ongoing partnership
Its a well known fact that its easier to keep an existing client than gain a new one. More than that, its beneficial for both parties to deal with...
28 Apr 2017
What is responsive design?
"Responsive Design" is a current buzz word that is talked about in the website development world. What is it and why is it important?

Do your SERPs make sense?

15 May 2019

So what is a SERP?

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. Basically a keyword search result.

We’ve all seen these, a page of text blocks that list down the page, usually Google does a pretty good job of RANKING them for you, placing the most relevant ones near the top.

Near the top, that’s where everyone wants to be, so getting somewhere ‘up there’ is the main goal at hand. To do this we must stick to a few tried and true conventions to even be in the game.

Here are the 3 things that we must get right:

  1. A meaningful Title (Meta Title)
    This appears as the main title and is a clickable link using less than 70 characters

  2. A sensible URL or site name
    Usually your company name and sometimes followed by a ‘/‘ then a page name

  3. Meta Description
    Contains a succinct keyword rich description using less than 160 characters

These can all be updated via the streamSWEET CMS admin of your website and can be tweaked and tested against popular keywords or phrases on a regular basis.

Look at these examples, you can see straight away, which ones work and which ones don’t. I used the search term "Panelbeater Auckland".

Example SERP 1

SERPS Example 1

Meta Title
Good descriptive title that tells me what they do and includes their company name.

Name matches the link and supports their brand.

Meta Description
Description gives me their general location and several important services that they offer:

  • Free courtesy car
  • Major collision repair
  • Certified structural repairs

Most importantly, my keywords are included Auckland and panel beater. Could be improved by utilising the character count a bit better, there are a lot of spaces and dots/fullstops?

Example SERP 2

SERPS Example 2

Meta Title
Just a pass mark here, at least the company name is prominent.

Name matches the link and supports their brand.

Meta Description
Location is a strong point but some words are repeated which is a waste of the 160 characters available.

  • Panel beating
  • Spray Painting
  • Body Kits

Most importantly, my keywords are included Auckland and panel beater.

Example SERP 3

SERPS Example 3

Meta Title
Company name is there but very little else.

Poor URL which contains a bunch of garbled letters which don’t make sense.

Meta Description
Not good at all, it’s unlikely that anyone would want to click on this SERP. Compared to the other two results, searchers will find this one hard to trust.



So with some very basic information we can make a huge difference to the experience of the searcher, we can at least give them the right information to sway their decision to click or tap. Of course this is only just scratching the surface of SEO, we must also get all the other ingredients right on the page for it to even have an effect.


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