Stream News & Views

04 May 2023
Nonprofit Courses chooses PD able to track its Professional Development
Matt Hugg, President and Founder of Nonprofit Courses tells us how he tried unsuccessfully to find a suitable professional development system for his...
02 May 2023
Insurance Brokers Association of New Zealand (IBANZ) Website
When IBANZ made the shift to rebrand their organisation they also engaged us to refresh their existing membership website. Utilizing streamSWEET,...
01 May 2023
Our Tech 10 - May 2023
30 Mar 2023
Xmas better late than never
At Stream we try to keep a good work-life balance but things got the better of us at the end of last year and continued into 2023.
16 Mar 2023
Is the hype around AI and ChatGPT really something worth looking into? We decided to find out!
We asked chatGPT to produce an AI generated presentation about one of our favourite topics: Why is Professional Development key to your business...
05 Dec 2022
Trojan E-commerce Website Upgrade
5 years ago Stream Interactive launched the Trojan website, moving the business into full online, e-commerce capability. ERP integration was also...
08 Sep 2022
Professional Development Tracker Software
In our opinion, this is one of the best Professional Development trackers in the world today.
04 Jul 2022
Should I make the switch to Google Analytics 4?
Oh heck Google will no longer be supporting Universal Analytics from 1 July 2023, instead you will now need to migrate over to their latest and...
20 Jun 2022
What are image 'alt' tags and how do they affect SEO?
Image Alt Text and SEO
30 Mar 2022
Should I create a custom 404 page for my website?
What is a 404 page anyway? A 404 page shows when someone gets lost on your website by using the wrong URL. This can happen for a variety of...
22 Nov 2021
Could Google be manipulating your webpage title tags?
19 Nov 2021
Our Tech 10
18 Jun 2021
Can my newsletter look great on all devices & what about those pesky spam algorithms?
Email is still one of the most dependable direct marketing channels available. You've done all the hard work building up a reliable email database...
03 May 2021
Civil trades accreditation programme website
Civil Trades is the go-to destination for aspiring and qualified civil trades people who want to be recognised for their skills in the industry
22 Mar 2021
Subdomain or Subdirectory, which is better for SEO?
Sometimes it makes sense to manage two different websites from the same domain, but how does this affect SEO?
17 Dec 2020
Integrating Xero with your website will benefit your organisation
One of steamSWEET's biggest advantages over other systems is it's ability to integrate with XERO. We've compiled a very simple checklist to help you...
17 Dec 2020
AutoPacific Group Website
AutoPacific Group is an industry leading designer, manufacturer and distributor of high-quality, custom-engineered towing, trailering, cargo...
11 Dec 2020
COVID 19 has dramatically affected our business... but in a good way!
2020 has been an extraordinary year for Stream Interactive, with all the lockdowns and travel limitations, we've had to adapt to the new world order....
24 Jul 2020
Continuing Professional Development, why is it so important to your organisation?
15 Jul 2020
Order your towbars online using the new Hayman Reese NZ website
Order your towbars online

Do your SERPs make sense?

15 May 2019

So what is a SERP?

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. Basically a keyword search result.

We’ve all seen these, a page of text blocks that list down the page, usually Google does a pretty good job of RANKING them for you, placing the most relevant ones near the top.

Near the top, that’s where everyone wants to be, so getting somewhere ‘up there’ is the main goal at hand. To do this we must stick to a few tried and true conventions to even be in the game.

Here are the 3 things that we must get right:

  1. A meaningful Title (Meta Title)
    This appears as the main title and is a clickable link using less than 70 characters

  2. A sensible URL or site name
    Usually your company name and sometimes followed by a ‘/‘ then a page name

  3. Meta Description
    Contains a succinct keyword rich description using less than 160 characters

These can all be updated via the streamSWEET CMS admin of your website and can be tweaked and tested against popular keywords or phrases on a regular basis.

Look at these examples, you can see straight away, which ones work and which ones don’t. I used the search term "Panelbeater Auckland".

Example SERP 1

SERPS Example 1

Meta Title
Good descriptive title that tells me what they do and includes their company name.

Name matches the link and supports their brand.

Meta Description
Description gives me their general location and several important services that they offer:

  • Free courtesy car
  • Major collision repair
  • Certified structural repairs

Most importantly, my keywords are included Auckland and panel beater. Could be improved by utilising the character count a bit better, there are a lot of spaces and dots/fullstops?

Example SERP 2

SERPS Example 2

Meta Title
Just a pass mark here, at least the company name is prominent.

Name matches the link and supports their brand.

Meta Description
Location is a strong point but some words are repeated which is a waste of the 160 characters available.

  • Panel beating
  • Spray Painting
  • Body Kits

Most importantly, my keywords are included Auckland and panel beater.

Example SERP 3

SERPS Example 3

Meta Title
Company name is there but very little else.

Poor URL which contains a bunch of garbled letters which don’t make sense.

Meta Description
Not good at all, it’s unlikely that anyone would want to click on this SERP. Compared to the other two results, searchers will find this one hard to trust.



So with some very basic information we can make a huge difference to the experience of the searcher, we can at least give them the right information to sway their decision to click or tap. Of course this is only just scratching the surface of SEO, we must also get all of the other ingredients right on the page for it to even have an effect.


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