Stream News & Views

14 Dec 2023
TrailBoss website goes live
Trailboss is an established towbar brand in the Australian market with a reputation of delivering quality products for over 40 years. We were asked to...
16 Nov 2023
Dr John Flood Website
We replaced an ageing Wordpress site with one of our Footprint websites. Check it out.
14 Nov 2023
Parkside Towbars website goes to the next level with a carefully considered refresh
Parkside Towbars have always provided great service and professionalism to their local customers from their 3 stores in Perth, Western Australia. In...
08 Nov 2023
FLOWAMS - The all-new Association Management Software (AMS) by Stream Interactive
We've taken our ever reliable streamSWEET software and reconfigured it into FLOW AMS
06 Sep 2023
Should I consider a WAF (Web application firewall) as part of my website security?
A WAF, or Web Application Firewall, is a vital tool for safeguarding web applications (websites). Its primary function is to filter and monitor HTTP...
21 Aug 2023
10 essential benefits of a website re-skin
A website re-skin, also known as a website redesign or makeover, involves updating the visual elements and user interface of a website while keeping...
04 May 2023
Nonprofit Courses chooses PD able to track its Professional Development
Matt Hugg, President and Founder of Nonprofit Courses tells us how he tried unsuccessfully to find a suitable professional development system for his...
02 May 2023
Insurance Brokers Association of New Zealand (IBANZ) Website
When IBANZ made the shift to rebrand their organisation they also engaged us to refresh their existing membership website. Utilizing streamSWEET,...
01 May 2023
Our Tech 10 - May 2023
The latest goings-on in the tech world as seen by us. Some very cool 'James Bond' toys in this round... Enjoy!
30 Mar 2023
Xmas better late than never
At Stream we try to keep a good work-life balance but things got the better of us at the end of last year and continued into 2023.
16 Mar 2023
Is the hype around AI and ChatGPT really something worth looking into? We decided to find out!
We asked chatGPT to produce an AI generated presentation about one of our favourite topics: Why is Professional Development key to your business...
05 Dec 2022
Trojan E-commerce Website Upgrade
5 years ago Stream Interactive launched the Trojan website, moving the business into full online, e-commerce capability. ERP integration was also...
08 Sep 2022
Professional Development Tracker Software
In our opinion, this is one of the best Professional Development trackers in the world today.
04 Jul 2022
Should I make the switch to Google Analytics 4?
Oh heck Google will no longer be supporting Universal Analytics from 1 July 2023, instead you will now need to migrate over to their latest and...
20 Jun 2022
What are image 'alt' tags and how do they affect SEO?
Image Alt Text and SEO
30 Mar 2022
Should I create a custom 404 page for my website?
What is a 404 page anyway? A 404 page shows when someone gets lost on your website by using the wrong URL. This can happen for a variety of...
22 Nov 2021
Could Google be manipulating your webpage title tags?
In recent months Google has been rewriting Title tags in it’s SERPs at a rate of about 13%, (sometimes up to 20%).
19 Nov 2021
Our Tech 10
Something tech-focussed and fun to read during your tea or coffee break
18 Jun 2021
Can my newsletter look great on all devices & what about those pesky spam algorithms?
Email is still one of the most dependable direct marketing channels available. You've done all the hard work building up a reliable email database...
03 May 2021
Civil trades accreditation programme website
Civil Trades is the go-to destination for aspiring and qualified civil trades people who want to be recognised for their skills in the industry

10 essential benefits of a website re-skin

21 Aug 2023

Re-skin or Rebuild Your Website?

A website re-skin, also known as a website redesign or makeover, involves updating the visual elements and user interface of a website while keeping its underlying structure and functionality intact. There are several potential benefits to undergoing a website re-skin:

1. Improved User Experience (UX)

A re-skin can enhance the overall user experience by updating the design to be more modern, user-friendly, and visually appealing. This can lead to increased user engagement, longer visit durations, and lower bounce rates.

2. Enhanced Brand Identity

A re-skin provides an opportunity to align your website's design with your brand's current identity, values, and messaging. Consistency in branding across all platforms helps establish a strong and recognisable brand image.

3. Mobile Responsiveness

If your current website is not mobile-responsive, a re-skin can be an opportunity to make your site mobile-friendly. This is crucial in today's mobile-centric world, as it ensures that your site looks and functions well on various devices. It's also important to note that Google (or Bing for that matter) rank mobile-friendly sites higher than non-mobile friendly sites.

4. Keep Up with Design Trends

Web design trends evolve over time. A re-skin allows you to incorporate the latest design trends and technologies, making your website look fresh and current.

5. Better Conversion Rates

A well-designed website can lead to improved conversion rates. By optimising the layout, typography, and calls-to-action, you can guide users toward the desired actions, such as signing up for newsletters, making purchases, or filling out contact forms.

6. Improved SEO

While a re-skin doesn't directly impact your website's content, it can provide an opportunity to implement best practices for on-page SEO, such as optimising images, improving site speed, and ensuring proper HTML structure. These factors can positively influence your search engine rankings.

7. Competitive Advantage

If your competitors have updated and modern websites, a re-skin can help you stay competitive in your industry. A visually appealing and user-friendly website can attract and retain customers.

8. Maintenance and Updates

Over time, websites can accumulate clutter, outdated features, and inefficient code. A re-skin allows you to clean up your website's content and structure, making it easier to maintain and update in the future. Security standards are always evolving too, so this is a good time to ensure that there are no underlying causes of concern.

9. Keep the Good Bits

You can continue to use your existing admin and backend systems without major changes. Staff will not require any induction or additional training as they will already be familiar with the layout, functions and processes.

10. Save on Costs

When planned correctly, a re-skin can be a lot cheaper than a full site redesign and build. In many cases, the extent of the cost savings depends on factors such as the complexity of your current website, the depth of design changes, the extent of testing required, and the specific goals of the re-skin.

It's important to note that a re-skin should be approached thoughtfully and strategically. Before initiating a re-skin, conduct a thorough analysis of your current website's strengths and weaknesses, identify your goals, and create a clear plan for the redesign. Involving stakeholders, team members, designers and developers can help to ensure a successful makeover that aligns with your objectives and user needs.

A re-skin can range from a simple rebrand to more involved changes, therefore development budgets can vary widely, our approach is to work within your budget to deliver the most value. Talk to us if you're considering a website re-skin.


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