Sauvarins Glass is an Auckland based glazing company that has been a presence in the New Zealand glazing industry for over 80 years. Sauvarins have the capability to undertake a range of glazing projects, with a proven track record in larger scale commercial work, residential new-builds, insurance claims and retrofit Double Glazing. A new website needed to portray this and at the same time generate new sales leads via email and direct phone contact.
Although Sauvarins have been around for a long time it was important to show that they have been an innovator and have adopted modern methodologies,as well as having a full understanding of todays construction industry.
Their current website looked dated and in need of a refresh, and they were looking for something that looked modern, professional and streamlined.
Stream's Brand Footprint web solution was an ideal fit for this project.
"We would like visitors to be able to find the information they are after quickly and easily so that they are able to connect with the right person within the organization to handle their query."
Business objectives were established to strengthen the company's reputation and brand values, showcase the services provided by Sauvarins, and provide a simple pathway for potential customers to get a quote or ask for advice.
Main areas of focus identified were:
|Professional, organised presentation
||Simple, clean, responsive web design
||Focus on brands and systems. Introduction of a gallery
||Breaking services into 4 main areas: Retrofit Double Glazing, Commercial, Residential and General
|Clearer contact channels
||Get a Quote button permanently displayed, contact form, staff contact details listed and the introduction of a Google map
||Focus on relevant page content, titles, phrases and key words
On completion of the full briefing document Streams designers provided a website to meet the objectives.
Why did it improve sales?
Having this site was only part of the overall equation.
Success was achieved using good old-fashioned web design principals including good content, proper structure, and targeted approach.
With an Active Google adwords campaign already in place the implementation of the new site using the Stream Platform nearly doubled site traffic, showing the value of leveraging site content and marketing in a coordinated fashion.
On the day of go live Sauvarins received several requests for quotes resulting in new jobs almost immediately. On going contact continues to be of significant value.
Choosing Stream's CMS platform also meant that its native SEO tools would provide effective measures to ensure that the first cut of the site would be found on Google.
- We consider SEO principles to optimise target words and phrases.
- We worked with the great people at Sauvarins to ensure the sitemap and base content is user friendly, where the most specific pages are a few clicks away from the homepage.
- We optimised all web page titles to include relevant descriptive keywords (after consultation with Sauvarins) to help with rankings.
- Page load speeds, external links, and navigation issues were also considered.
- We override the meta tags for title and description to improve search responses.
We do recommend more comprehensive and ongoing SEO activity to ensure continued optimal outcomes - see our SEO Grow sheet for further details (link below).