Stream News & Views

24 Jul 2020
Continuing Professional Development, why is it so important to your organisation?
15 Jul 2020
Order your towbars online using the new Hayman Reese NZ website
Order your towbars online
23 Jun 2020
Chemfeed rebrand: an opportunity to improve product searching
24 Mar 2020
Covid19 Update - We're open for business
As the COVID-19 situation evolves, Stream Interactive Limited has been monitoring developments across the globe and we are acting in a proactive...
03 Mar 2020
Is voice search a thing to consider in my SEO strategy?
Yes.. you bet it is! With smartphones, smart speakers and digital assistants becoming more prevalent, stats show that voice related searching is...
27 Feb 2020
Is Wordpress the right choice for your organisation or business website?
Wordpress is great... well it is but you can be in danger of taking your eye off the ball while you learn how to set it up and keep it running. What...
22 Nov 2019
Better bounce rates
Bounce rate is typically used as a measurement of a websites overall engagement. A high bounce rate could mean that you're not connecting effectively...
15 Nov 2019
World cup game adds magic to successful 2019 tournament
For New Zealanders the 2019 Rugby World Cup in Japan didn't exactly live up to their expectations with the All Blacks eventually finishing 3rd...
08 Aug 2019
Association membership platform costs, what to look out for?
Looking for a membership management platform can be a daunting task, with a broad variety of providers offering different options in terms of...
06 Aug 2019
Simple and affordable fantasy rugby games for your business
Play a simple 'Pick the Score' fantasy rugby game that your customers, staff and suppliers will love. Make it your own by re-skinning it with your...
01 Aug 2019
Unsolicited Electronic Messages Act 2007
The Unsolicited Electronic Messages Act 2007 prohibits the sending of spam with a New Zealand link (i.e. messages sent to, from, or within New...
15 May 2019
Do your SERPs make sense?
Probably the single most important thing that your website must achieve is being found by a search engine, without that your site and content are...
27 Mar 2019
streamSWEET multi site capability a bonus for associations
How good would it be if you could manage your own conference website using the same CMS tools as your main site, and connect seamlessly to your...
20 Nov 2018
Going for Gold at the Masters Games
Recently Jim Griffiths (co-director and co-owner of Stream Interactive) competed in the 2018 Pan Pacific Masters Games, playing his favourite sport of...
14 Nov 2018
What is an SPF record, and why should we care?
In an ever increasing technical world "spammers" and "phishers" are looking to pretend to be someone the aren't, for all sorts of reasons. As domain...
29 Aug 2018
Membership application is a breeze
We've created a quick 4 step wizard that makes member applications online a whole lot simpler
27 Aug 2018
Trade show POS app saves time & improves customer experience
A customer had a requirement to sell product at a trade show. We created a point of sale system that allowed them to scan a product supermarket style
25 Aug 2018
Dental EXPO 2018
Dental EXPO is an industry expo showcasing current and emerging industry products, services, technologies and trends.
23 Aug 2018
We've partnered with The Performance Team to improve our performance
Our business is ever evolving and a recent chance meeting with a team performance coach gave rise to a new opportunity to refocus on the way we do...
16 Apr 2018
Your online profile - tips to improve safety
Over time people slowly filter out into the internet a vast amount of information about themselves. The recent Cambridge Analytic/Facebook Scandal...

What is an SPF record, and why should we care?

14 Nov 2018

SPF stands for Sender Policy Framework, and is a method designed to protect valid email communication. It provides a mechanism that helps identify valid email sources, thereby making communication such as SPAM, spoofing and phishing,  much more detectable.

An SPF record sits against your domain settings on the DNS (domain name server) and allows the Domain name owner to specify which computers are authorised to send mail using the domain name in the from address. By nature this information is publicly available, and through good design the content of this record will align with the mail servers that an organisation uses for sending outbound emails.   

e.g. If your Domain name is then your email addresses will be something like and  By using the SPF record you can make it known that only server 'x' may send emails ending with

The receiving email server can then refer to that publicly available DNS information and use it to assess whether the inbound email has come from a valid source. Administrators of the receiving mail server will configure how emails that fail this test are handled, ranging from fully blocking them to dumping them into a SPAM directory.

The SPF tool set has existed for many years, but it is only in recent times that the world has mass adopted use of it.  In doing so this space has suddenly moved from a 'nice to have' to effectively becoming a requirement. In plain language this means that if you don't have an SPF record set up, you need to get one set up now.

If you know how to access your DNS records via your domain name provider then in theory you can update these records yourself. However without full technical understanding this is dangerous space as wrongly set records can cause all your email communication to fail and/or have highly unexpected outcomes.

If your emails are not reaching their intended destination or you're concerned about SPF records talk to your domain name manager, or if Stream manage your domain name we are happy to help. Get in touch with us.

We will be contacting all of our existing clients to make recommendations about SPF settings, inclusive of a review of emails that are sent via the streamSWEET platform.


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