Stream News & Views

28 May 2024
Today we're asking ChatGPT to help us with our title tag SEO
Whenever you search for something on Google, the results are displayed with a main title and a description below. In addition to standing out, the...
14 Dec 2023
TrailBoss website goes live
Trailboss is an established towbar brand in the Australian market with a reputation of delivering quality products for over 40 years. We were asked to...
16 Nov 2023
Dr John Flood Website
We replaced an ageing Wordpress site with one of our Footprint websites. Check it out.
14 Nov 2023
Parkside Towbars website goes to the next level with a carefully considered refresh
Parkside Towbars have always provided great service and professionalism to their local customers from their 3 stores in Perth, Western Australia. In...
08 Nov 2023
FLOWAMS - The all-new Association Management Software (AMS) by Stream Interactive
We've taken our ever reliable streamSWEET software and reconfigured it into FLOW AMS
06 Sep 2023
Should I consider a WAF (Web application firewall) as part of my website security?
A WAF, or Web Application Firewall, is a vital tool for safeguarding web applications (websites). Its primary function is to filter and monitor HTTP...
21 Aug 2023
10 essential benefits of a website re-skin
A website re-skin, also known as a website redesign or makeover, involves updating the visual elements and user interface of a website while keeping...
04 May 2023
Nonprofit Courses chooses PD able to track its Professional Development
Matt Hugg, President and Founder of Nonprofit Courses tells us how he tried unsuccessfully to find a suitable professional development system for his...
02 May 2023
Insurance Brokers Association of New Zealand (IBANZ) Website
When IBANZ made the shift to rebrand their organisation they also engaged us to refresh their existing membership website. Utilizing streamSWEET,...
01 May 2023
Our Tech 10 - May 2023
The latest goings-on in the tech world as seen by us. Some very cool 'James Bond' toys in this round... Enjoy!
30 Mar 2023
Xmas better late than never
At Stream we try to keep a good work-life balance but things got the better of us at the end of last year and continued into 2023.
16 Mar 2023
Is the hype around AI and ChatGPT really something worth looking into? We decided to find out!
We asked chatGPT to produce an AI generated presentation about one of our favourite topics: Why is Professional Development key to your business...
05 Dec 2022
Trojan E-commerce Website Upgrade
5 years ago Stream Interactive launched the Trojan website, moving the business into full online, e-commerce capability. ERP integration was also...
08 Sep 2022
Professional Development Tracker Software
In our opinion, this is one of the best Professional Development trackers in the world today.
04 Jul 2022
Should I make the switch to Google Analytics 4?
Oh heck Google will no longer be supporting Universal Analytics from 1 July 2023, instead you will now need to migrate over to their latest and...
20 Jun 2022
What are image 'alt' tags and how do they affect SEO?
Image Alt Text and SEO
30 Mar 2022
Should I create a custom 404 page for my website?
What is a 404 page anyway? A 404 page shows when someone gets lost on your website by using the wrong URL. This can happen for a variety of...
22 Nov 2021
Could Google be manipulating your webpage title tags?
In recent months Google has been rewriting Title tags in it’s SERPs at a rate of about 13%, (sometimes up to 20%).
19 Nov 2021
Our Tech 10
Something tech-focussed and fun to read during your tea or coffee break
18 Jun 2021
Can my newsletter look great on all devices & what about those pesky spam algorithms?
Email is still one of the most dependable direct marketing channels available. You've done all the hard work building up a reliable email database...

What is an SPF record, and why should we care?

14 Nov 2018

SPF stands for Sender Policy Framework, and is a method designed to protect valid email communication. It provides a mechanism that helps identify valid email sources, thereby making communication such as SPAM, spoofing and phishing,  much more detectable.

An SPF record sits against your domain settings on the DNS (domain name server) and allows the Domain name owner to specify which computers are authorised to send mail using the domain name in the from address. By nature this information is publicly available, and through good design the content of this record will align with the mail servers that an organisation uses for sending outbound emails.   

e.g. If your Domain name is then your email addresses will be something like and  By using the SPF record you can make it known that only server 'x' may send emails ending with

The receiving email server can then refer to that publicly available DNS information and use it to assess whether the inbound email has come from a valid source. Administrators of the receiving mail server will configure how emails that fail this test are handled, ranging from fully blocking them to dumping them into a SPAM directory.

The SPF tool set has existed for many years, but it is only in recent times that the world has mass adopted use of it.  In doing so this space has suddenly moved from a 'nice to have' to effectively becoming a requirement. In plain language this means that if you don't have an SPF record set up, you need to get one set up now.

If you know how to access your DNS records via your domain name provider then in theory you can update these records yourself. However without full technical understanding this is dangerous space as wrongly set records can cause all your email communication to fail and/or have highly unexpected outcomes.

If your emails are not reaching their intended destination or you're concerned about SPF records talk to your domain name manager, or if Stream manage your domain name we are happy to help. Get in touch with us.

We will be contacting all of our existing clients to make recommendations about SPF settings, inclusive of a review of emails that are sent via the streamSWEET platform.


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