Stream News & Views

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Chemfeed rebrand: an opportunity to improve product searching

23 Jun 2020

Chemfeed

Chemfeed is an established company providing expertise, products and servicing to the wastewater, food and beverage, swimming pool, dairy and industrial manufacturing industries. A recent rebrand provided an opportunity for a website re-skin and a general reorganisation of product content on the site.

New powerful search tools

Most of the site content focusses on the premium products that Chemfeed sell and service. Although this information was well laid out, SEO friendly and useful to website users, it could take a number of clicks to get to the detail that they required. The solution was to incorporate two powerful search systems.

Chemfeed

Search option 1 - Keyword

A keyword search, which displays possible search results as the user types.

Search option 2 - Product Finder

A ‘Mega Menu’ which displays all categories (and a product count) to the user, providing a more direct and logical pathway to information.

 

streamSWEET allows you to add-on

The addition of the search wasn’t difficult for Stream to implement as Chemfeed already use ’SHOP’ a streamSWEET system as their base. The main product database already existed and Stream had various examples of the technology working, which made implementation easier.

Another bonus that came with the upgrade was the new Admin, the very latest that streamSWEET offer. Giving a cleaner more modern CMS to manage all the sites needs.

Go to the website

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