Stream News & Views

28 May 2024
Today we're asking ChatGPT to help us with our title tag SEO
Whenever you search for something on Google, the results are displayed with a main title and a description below. In addition to standing out, the...
14 Dec 2023
TrailBoss website goes live
Trailboss is an established towbar brand in the Australian market with a reputation of delivering quality products for over 40 years. We were asked to...
16 Nov 2023
Dr John Flood Website
We replaced an ageing Wordpress site with one of our Footprint websites. Check it out.
14 Nov 2023
Parkside Towbars website goes to the next level with a carefully considered refresh
Parkside Towbars have always provided great service and professionalism to their local customers from their 3 stores in Perth, Western Australia. In...
08 Nov 2023
FLOWAMS - The all-new Association Management Software (AMS) by Stream Interactive
We've taken our ever reliable streamSWEET software and reconfigured it into FLOW AMS
06 Sep 2023
Should I consider a WAF (Web application firewall) as part of my website security?
A WAF, or Web Application Firewall, is a vital tool for safeguarding web applications (websites). Its primary function is to filter and monitor HTTP...
21 Aug 2023
10 essential benefits of a website re-skin
A website re-skin, also known as a website redesign or makeover, involves updating the visual elements and user interface of a website while keeping...
04 May 2023
Nonprofit Courses chooses PD able to track its Professional Development
Matt Hugg, President and Founder of Nonprofit Courses tells us how he tried unsuccessfully to find a suitable professional development system for his...
02 May 2023
Insurance Brokers Association of New Zealand (IBANZ) Website
When IBANZ made the shift to rebrand their organisation they also engaged us to refresh their existing membership website. Utilizing streamSWEET,...
01 May 2023
Our Tech 10 - May 2023
The latest goings-on in the tech world as seen by us. Some very cool 'James Bond' toys in this round... Enjoy!
30 Mar 2023
Xmas better late than never
At Stream we try to keep a good work-life balance but things got the better of us at the end of last year and continued into 2023.
16 Mar 2023
Is the hype around AI and ChatGPT really something worth looking into? We decided to find out!
We asked chatGPT to produce an AI generated presentation about one of our favourite topics: Why is Professional Development key to your business...
05 Dec 2022
Trojan E-commerce Website Upgrade
5 years ago Stream Interactive launched the Trojan website, moving the business into full online, e-commerce capability. ERP integration was also...
08 Sep 2022
Professional Development Tracker Software
In our opinion, this is one of the best Professional Development trackers in the world today.
04 Jul 2022
Should I make the switch to Google Analytics 4?
Oh heck Google will no longer be supporting Universal Analytics from 1 July 2023, instead you will now need to migrate over to their latest and...
20 Jun 2022
What are image 'alt' tags and how do they affect SEO?
Image Alt Text and SEO
30 Mar 2022
Should I create a custom 404 page for my website?
What is a 404 page anyway? A 404 page shows when someone gets lost on your website by using the wrong URL. This can happen for a variety of...
22 Nov 2021
Could Google be manipulating your webpage title tags?
In recent months Google has been rewriting Title tags in it’s SERPs at a rate of about 13%, (sometimes up to 20%).
19 Nov 2021
Our Tech 10
Something tech-focussed and fun to read during your tea or coffee break
18 Jun 2021
Can my newsletter look great on all devices & what about those pesky spam algorithms?
Email is still one of the most dependable direct marketing channels available. You've done all the hard work building up a reliable email database...

Unsolicited Electronic Messages Act 2007

01 Aug 2019

The Unsolicited Electronic Messages Act 2007 refers to spam as 'unsolicited commercial electronic messages'. The Act covers email, fax, instant messaging, and mobile/smart phone text (TXT). It does NOT cover Internet pop-ups or telemarketing such as phone calls.

What is a commercial electronic message?

An electronic message is considered spam only if it is commercial in nature - for instance marketing or promoting goods, services, land, an interest in land, an investment opportunity or including a link to the afore mentioned categories. A single message may be spam. The message does not need to be sent or received in bulk.

It is important to note that providing a hyperlink to a company web page in the signature of an otherwise non-commercial email would make it a commercial electronic message.

Which messages are not commercial electronic messages?

The Act provides that the following common messages between organisations and clients/customers are not commercial electronic messages:

  • Responses to a request for a quote or estimate
  • Messages that facilitate, complete or confirm a commercial transaction that the recipient previously agreed to
  • Warranty information, product recalls and safety and security information about goods or services used or purchased by the recipient
  • Factual information about a subscription, membership, account, loan or similar ongoing relationship
  • Information directly related to employment or a related benefit plan in which the recipient is currently involved
  • Delivers goods and services that the recipient is entitled to receive under the terms of a previous transaction.

If a message falls into any of the above descriptions then it may not be considered spam and need not meet the obligations for consent, identity and unsubscribe.

Membership organisations typically have a need, which clearly falls outside the provision of the act, to communicate with their members. It is less clear that news communications or event marketing on a regular basis falls into this exemption of the act.

For the avoidance of doubt the following rules can be applied to insure recipients of communication are treated in accordance with the act.

1. Obtain consent

Gain an express consent from the recipient. this can be by filling in a form, ticking a box, or a phone or face to face conversation. A double opt in mechanism can be used to strengthen the consent position form the recipient, this may be by way of an emailed confirmation with an unsubscribe. There are different types of consent - inferred or deemed consent to also consider.

2. Identify

You should ensure any communication clearly identifies who you are and why you are sending the communication.

3.Unsubscribe

Give a clear direction for the recipient to be able to unsubscribe, and comply with the instruction within 5 working days.

The Department of Internal Affairs has a great resource for further information, or you can read the act directly here.


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