Stream News & Views

24 Jul 2020
Continuing Professional Development, why is it so important to your organisation?
15 Jul 2020
Order your towbars online using the new Hayman Reese NZ website
Order your towbars online
23 Jun 2020
Chemfeed rebrand: an opportunity to improve product searching
24 Mar 2020
Covid19 Update - We're open for business
As the COVID-19 situation evolves, Stream Interactive Limited has been monitoring developments across the globe and we are acting in a proactive...
03 Mar 2020
Is voice search a thing to consider in my SEO strategy?
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27 Feb 2020
Is Wordpress the right choice for your organisation or business website?
Wordpress is great... well it is but you can be in danger of taking your eye off the ball while you learn how to set it up and keep it running. What...
22 Nov 2019
Better bounce rates
Bounce rate is typically used as a measurement of a websites overall engagement. A high bounce rate could mean that you're not connecting effectively...
15 Nov 2019
World cup game adds magic to successful 2019 tournament
For New Zealanders the 2019 Rugby World Cup in Japan didn't exactly live up to their expectations with the All Blacks eventually finishing 3rd...
08 Aug 2019
Association membership platform costs, what to look out for?
Looking for a membership management platform can be a daunting task, with a broad variety of providers offering different options in terms of...
06 Aug 2019
Simple and affordable fantasy rugby games for your business
Play a simple 'Pick the Score' fantasy rugby game that your customers, staff and suppliers will love. Make it your own by re-skinning it with your...
01 Aug 2019
Unsolicited Electronic Messages Act 2007
The Unsolicited Electronic Messages Act 2007 prohibits the sending of spam with a New Zealand link (i.e. messages sent to, from, or within New...
15 May 2019
Do your SERPs make sense?
Probably the single most important thing that your website must achieve is being found by a search engine, without that your site and content are...
27 Mar 2019
streamSWEET multi site capability a bonus for associations
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20 Nov 2018
Going for Gold at the Masters Games
Recently Jim Griffiths (co-director and co-owner of Stream Interactive) competed in the 2018 Pan Pacific Masters Games, playing his favourite sport of...
14 Nov 2018
What is an SPF record, and why should we care?
In an ever increasing technical world "spammers" and "phishers" are looking to pretend to be someone the aren't, for all sorts of reasons. As domain...
29 Aug 2018
Membership application is a breeze
We've created a quick 4 step wizard that makes member applications online a whole lot simpler
27 Aug 2018
Trade show POS app saves time & improves customer experience
A customer had a requirement to sell product at a trade show. We created a point of sale system that allowed them to scan a product supermarket style
25 Aug 2018
Dental EXPO 2018
Dental EXPO is an industry expo showcasing current and emerging industry products, services, technologies and trends.
23 Aug 2018
We've partnered with The Performance Team to improve our performance
Our business is ever evolving and a recent chance meeting with a team performance coach gave rise to a new opportunity to refocus on the way we do...
16 Apr 2018
Your online profile - tips to improve safety
Over time people slowly filter out into the internet a vast amount of information about themselves. The recent Cambridge Analytic/Facebook Scandal...

Unsolicited Electronic Messages Act 2007

01 Aug 2019

The Unsolicited Electronic Messages Act 2007 refers to spam as 'unsolicited commercial electronic messages'. The Act covers email, fax, instant messaging, and mobile/smart phone text (TXT). It does NOT cover Internet pop-ups or telemarketing such as phone calls.

What is a commercial electronic message?

An electronic message is considered spam only if it is commercial in nature - for instance marketing or promoting goods, services, land, an interest in land, an investment opportunity or including a link to the afore mentioned categories. A single message may be spam. The message does not need to be sent or received in bulk.

It is important to note that providing a hyperlink to a company web page in the signature of an otherwise non-commercial email would make it a commercial electronic message.

Which messages are not commercial electronic messages?

The Act provides that the following common messages between organisations and clients/customers are not commercial electronic messages:

  • Responses to a request for a quote or estimate
  • Messages that facilitate, complete or confirm a commercial transaction that the recipient previously agreed to
  • Warranty information, product recalls and safety and security information about goods or services used or purchased by the recipient
  • Factual information about a subscription, membership, account, loan or similar ongoing relationship
  • Information directly related to employment or a related benefit plan in which the recipient is currently involved
  • Delivers goods and services that the recipient is entitled to receive under the terms of a previous transaction.

If a message falls into any of the above descriptions then it may not be considered spam and need not meet the obligations for consent, identity and unsubscribe.

Membership organisations typically have a need, which clearly falls outside the provision of the act, to communicate with their members. It is less clear that news communications or event marketing on a regular basis falls into this exemption of the act.

For the avoidance of doubt the following rules can be applied to insure recipients of communication are treated in accordance with the act.

1. Obtain consent

Gain an express consent from the recipient. this can be by filling in a form, ticking a box, or a phone or face to face conversation. A double opt in mechanism can be used to strengthen the consent position form the recipient, this may be by way of an emailed confirmation with an unsubscribe. There are different types of consent - inferred or deemed consent to also consider.

2. Identify

You should ensure any communication clearly identifies who you are and why you are sending the communication.


Give a clear direction for the recipient to be able to unsubscribe, and comply with the instruction within 5 working days.

The Department of Internal Affairs has a great resource for further information, or you can read the act directly here.


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