Stream News & Views

14 Dec 2023
TrailBoss website goes live
Trailboss is an established towbar brand in the Australian market with a reputation of delivering quality products for over 40 years. We were asked to...
16 Nov 2023
Dr John Flood Website
We replaced an ageing Wordpress site with one of our Footprint websites. Check it out.
14 Nov 2023
Parkside Towbars website goes to the next level with a carefully considered refresh
Parkside Towbars have always provided great service and professionalism to their local customers from their 3 stores in Perth, Western Australia. In...
08 Nov 2023
FLOWAMS - The all-new Association Management Software (AMS) by Stream Interactive
We've taken our ever reliable streamSWEET software and reconfigured it into FLOW AMS
06 Sep 2023
Should I consider a WAF (Web application firewall) as part of my website security?
A WAF, or Web Application Firewall, is a vital tool for safeguarding web applications (websites). Its primary function is to filter and monitor HTTP...
21 Aug 2023
10 essential benefits of a website re-skin
A website re-skin, also known as a website redesign or makeover, involves updating the visual elements and user interface of a website while keeping...
04 May 2023
Nonprofit Courses chooses PD able to track its Professional Development
Matt Hugg, President and Founder of Nonprofit Courses tells us how he tried unsuccessfully to find a suitable professional development system for his...
02 May 2023
Insurance Brokers Association of New Zealand (IBANZ) Website
When IBANZ made the shift to rebrand their organisation they also engaged us to refresh their existing membership website. Utilizing streamSWEET,...
01 May 2023
Our Tech 10 - May 2023
The latest goings-on in the tech world as seen by us. Some very cool 'James Bond' toys in this round... Enjoy!
30 Mar 2023
Xmas better late than never
At Stream we try to keep a good work-life balance but things got the better of us at the end of last year and continued into 2023.
16 Mar 2023
Is the hype around AI and ChatGPT really something worth looking into? We decided to find out!
We asked chatGPT to produce an AI generated presentation about one of our favourite topics: Why is Professional Development key to your business...
05 Dec 2022
Trojan E-commerce Website Upgrade
5 years ago Stream Interactive launched the Trojan website, moving the business into full online, e-commerce capability. ERP integration was also...
08 Sep 2022
Professional Development Tracker Software
In our opinion, this is one of the best Professional Development trackers in the world today.
04 Jul 2022
Should I make the switch to Google Analytics 4?
Oh heck Google will no longer be supporting Universal Analytics from 1 July 2023, instead you will now need to migrate over to their latest and...
20 Jun 2022
What are image 'alt' tags and how do they affect SEO?
Image Alt Text and SEO
30 Mar 2022
Should I create a custom 404 page for my website?
What is a 404 page anyway? A 404 page shows when someone gets lost on your website by using the wrong URL. This can happen for a variety of...
22 Nov 2021
Could Google be manipulating your webpage title tags?
In recent months Google has been rewriting Title tags in it’s SERPs at a rate of about 13%, (sometimes up to 20%).
19 Nov 2021
Our Tech 10
Something tech-focussed and fun to read during your tea or coffee break
18 Jun 2021
Can my newsletter look great on all devices & what about those pesky spam algorithms?
Email is still one of the most dependable direct marketing channels available. You've done all the hard work building up a reliable email database...
03 May 2021
Civil trades accreditation programme website
Civil Trades is the go-to destination for aspiring and qualified civil trades people who want to be recognised for their skills in the industry

Better bounce rates

22 Nov 2019

What is a ‘Bounce Rate anyway?

A bounce rate is the percentage of site visitors who land on your website and leave after only viewing one page. Looking at your Google Analytics dashboard, it’s usually expressed as a percentage value and sits in a very prominent place at the top of the page.

It is typically used as a measurement of a website’s overall engagement. A high bounce rate is considered bad as is it shows that your visitors aren’t sticking around to see what you have to offer.

If your bounce rate is consistently high, further analysis is required to work out why you’re missing the mark.

So what is a good bounce rate you might ask? That’s very subjective, Blogs sites for instance typically have a very high bounce rate (80-90%) as compared to a online shopping site (50-70%). The best thing to do is to measure your own site over a long period of time, make changes, enhance and improve.

Make sure your page loads fast

People these days! They just don’t have time to wait for a slow page that takes 10 seconds to reveal itself? If you aim for 3-5 seconds (or less) then you stand a chance of reducing your bounce rate considerably. Especially on homepages where there tends to be large images and fancy animations going on.

  • Reduce large images (limit how many there are within a carousel for example)
  • Reduce the number of files (combine CSS style sheets)
  • Reduce scripts or place them at the bottom of the page

Make sure your Meta Descriptions match your page content

This is basic SEO knowledge but often overlooked, if the meta description (via the SERP) encouraged someone to click to your page but they don’t find what they expect, they’ll leave for sure. See our SERPs post for other relevant information.

Also ensure that any AdWord campaigns transition a user onto a relevant landing page that seamlessly makes sense to them. You’ve just received a prospect (and paid for it) so make it count. There’s a lot of information on good landing page design out there, so do your research, try things and measure your results.

Create a CTA (call to action)

If you can get the user to move on to another page within your website, that will definitely help with better retention and a lower bounce rate. Achieve this by:

  • Providing important links to more information - Team profiles, pricing, case studies, videos and galleries
  • Provide a distinctive button that stands out - “Watch our Demo Video” or “Register Now”
  • Make your CTA worth clicking on - Get our free pricing guide.. “Download it here”


Creating a call to action can help with clarity and purpose, reinforcing to the user why they are here and what to do next.

Example of a CTA


Get instant access to our new demo website. Entry is automated and private.
See it in action now!

We don't recommend putting buttons everywhere, use them sparingly!

Create content that people will like

I wish it was that easy.. perhaps ‘Like’ is a bit strong, more appropriately, content that is highly relevant and helpful. Ensure that your site is easy to navigate, the layout makes sense, and that the content is simple enough to digest without the user getting distracted.

Getting people staying longer doesn't always correlate to lowering a bounce rate but it does indicate that your content is more engaging and useful to the user. Making the content more conversion orientated may be all that you need to do.

Target the correct audience

You know your business better than anyone, so you should know what kind of customers that you want to attract. Build up your organic SEO elements to target this sector and make sure that any advertising focusses in getting this group to your site. If you continue to tick the right boxes you should find that bounce rate % will eventually drop and your conversion rates should also increase (more  importantly the 'quality' of the conversions).



Forgot password?
Create an Account