Stream News & Views

24 Jul 2020
Continuing Professional Development, why is it so important to your organisation?
15 Jul 2020
Order your towbars online using the new Hayman Reese NZ website
Order your towbars online
23 Jun 2020
Chemfeed rebrand: an opportunity to improve product searching
24 Mar 2020
Covid19 Update - We're open for business
As the COVID-19 situation evolves, Stream Interactive Limited has been monitoring developments across the globe and we are acting in a proactive...
03 Mar 2020
Is voice search a thing to consider in my SEO strategy?
Yes.. you bet it is! With smartphones, smart speakers and digital assistants becoming more prevalent, stats show that voice related searching is...
27 Feb 2020
Is Wordpress the right choice for your organisation or business website?
Wordpress is great... well it is but you can be in danger of taking your eye off the ball while you learn how to set it up and keep it running. What...
22 Nov 2019
Better bounce rates
Bounce rate is typically used as a measurement of a websites overall engagement. A high bounce rate could mean that you're not connecting effectively...
15 Nov 2019
World cup game adds magic to successful 2019 tournament
For New Zealanders the 2019 Rugby World Cup in Japan didn't exactly live up to their expectations with the All Blacks eventually finishing 3rd...
08 Aug 2019
Association membership platform costs, what to look out for?
Looking for a membership management platform can be a daunting task, with a broad variety of providers offering different options in terms of...
06 Aug 2019
Simple and affordable fantasy rugby games for your business
Play a simple 'Pick the Score' fantasy rugby game that your customers, staff and suppliers will love. Make it your own by re-skinning it with your...
01 Aug 2019
Unsolicited Electronic Messages Act 2007
The Unsolicited Electronic Messages Act 2007 prohibits the sending of spam with a New Zealand link (i.e. messages sent to, from, or within New...
15 May 2019
Do your SERPs make sense?
Probably the single most important thing that your website must achieve is being found by a search engine, without that your site and content are...
27 Mar 2019
streamSWEET multi site capability a bonus for associations
How good would it be if you could manage your own conference website using the same CMS tools as your main site, and connect seamlessly to your...
20 Nov 2018
Going for Gold at the Masters Games
Recently Jim Griffiths (co-director and co-owner of Stream Interactive) competed in the 2018 Pan Pacific Masters Games, playing his favourite sport of...
14 Nov 2018
What is an SPF record, and why should we care?
In an ever increasing technical world "spammers" and "phishers" are looking to pretend to be someone the aren't, for all sorts of reasons. As domain...
29 Aug 2018
Membership application is a breeze
We've created a quick 4 step wizard that makes member applications online a whole lot simpler
27 Aug 2018
Trade show POS app saves time & improves customer experience
A customer had a requirement to sell product at a trade show. We created a point of sale system that allowed them to scan a product supermarket style
25 Aug 2018
Dental EXPO 2018
Dental EXPO is an industry expo showcasing current and emerging industry products, services, technologies and trends.
23 Aug 2018
We've partnered with The Performance Team to improve our performance
Our business is ever evolving and a recent chance meeting with a team performance coach gave rise to a new opportunity to refocus on the way we do...
16 Apr 2018
Your online profile - tips to improve safety
Over time people slowly filter out into the internet a vast amount of information about themselves. The recent Cambridge Analytic/Facebook Scandal...

Better bounce rates

22 Nov 2019

What is a ‘Bounce Rate anyway?

A bounce rate is the percentage of site visitors who land on your website and leave after only viewing one page. Looking at your Google Analytics dashboard, it’s usually expressed as a percentage value and sits in a very prominent place at the top of the page.

It is typically used as a measurement of a website’s overall engagement. A high bounce rate is considered bad as is it shows that your visitors aren’t sticking around to see what you have to offer.

If your bounce rate is consistently high, further analysis is required to work out why you’re missing the mark.

So what is a good bounce rate you might ask? That’s very subjective, Blogs sites for instance typically have a very high bounce rate (80-90%) as compared to a online shopping site (50-70%). The best thing to do is to measure your own site over a long period of time, make changes, enhance and improve.

Make sure your page loads fast

People these days! They just don’t have time to wait for a slow page that takes 10 seconds to reveal itself? If you aim for 3-5 seconds (or less) then you stand a chance of reducing your bounce rate considerably. Especially on homepages where there tends to be large images and fancy animations going on.

  • Reduce large images (limit how many there are within a carousel for example)
  • Reduce the number of files (combine CSS style sheets)
  • Reduce scripts or place them at the bottom of the page

Make sure your Meta Descriptions match your page content

This is basic SEO knowledge but often overlooked, if the meta description (via the SERP) encouraged someone to click to your page but they don’t find what they expect, they’ll leave for sure. See our SERPs post for other relevant information.

Also ensure that any AdWord campaigns transition a user onto a relevant landing page that seamlessly makes sense to them. You’ve just received a prospect (and paid for it) so make it count. There’s a lot of information on good landing page design out there, so do your research, try things and measure your results.

Create a CTA (call to action)

If you can get the user to move on to another page within your website, that will definitely help with better retention and a lower bounce rate. Achieve this by:

  • Providing important links to more information - Team profiles, pricing, case studies, videos and galleries
  • Provide a distinctive button that stands out - “Watch our Demo Video” or “Register Now”
  • Make your CTA worth clicking on - Get our free pricing guide.. “Download it here”


Creating a call to action can help with clarity and purpose, reinforcing to the user why they are here and what to do next.

Example of a CTA


Get instant access to our new demo website. Entry is automated and private.
See it in action now!

We don't recommend putting buttons everywhere, use them sparingly!

Create content that people will like

I wish it was that easy.. perhaps ‘Like’ is a bit strong, more appropriately, content that is highly relevant and helpful. Ensure that your site is easy to navigate, the layout makes sense, and that the content is simple enough to digest without the user getting distracted.

Getting people staying longer doesn't always correlate to lowering a bounce rate but it does indicate that your content is more engaging and useful to the user. Making the content more conversion orientated may be all that you need to do.

Target the correct audience

You know your business better than anyone, so you should know what kind of customers that you want to attract. Build up your organic SEO elements to target this sector and make sure that any advertising focusses in getting this group to your site. If you continue to tick the right boxes you should find that bounce rate % will eventually drop and your conversion rates should also increase (more  importantly the 'quality' of the conversions).



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