Stream News & Views

05 Dec 2022
Trojan E-commerce Website Upgrade
5 years ago Stream Interactive launched the Trojan website, moving the business into full online, e-commerce capability. ERP integration was also...
08 Sep 2022
Professional Development Tracker Software
In our opinion, this is one of the best Professional Development trackers in the world today.
04 Jul 2022
Should I make the switch to Google Analytics 4?
Oh heck Google will no longer be supporting Universal Analytics from 1 July 2023, instead you will now need to migrate over to their latest and...
20 Jun 2022
What are image 'alt' tags and how do they affect SEO?
Image Alt Text and SEO
30 Mar 2022
Should I create a custom 404 page for my website?
What is a 404 page anyway? A 404 page shows when someone gets lost on your website by using the wrong URL. This can happen for a variety of...
22 Nov 2021
Could Google be manipulating your webpage title tags?
19 Nov 2021
Our Tech 10
18 Jun 2021
Can my newsletter look great on all devices & what about those pesky spam algorithms?
Email is still one of the most dependable direct marketing channels available. You've done all the hard work building up a reliable email database...
03 May 2021
Civil trades accreditation programme website
Civil Trades is the go-to destination for aspiring and qualified civil trades people who want to be recognised for their skills in the industry
22 Mar 2021
Subdomain or Subdirectory, which is better for SEO?
Sometimes it makes sense to manage two different websites from the same domain, but how does this affect SEO?
17 Dec 2020
Integrating Xero with your website will benefit your organisation
One of steamSWEET's biggest advantages over other systems is it's ability to integrate with XERO. We've compiled a very simple checklist to help you...
17 Dec 2020
AutoPacific Group Website
AutoPacific Group is an industry leading designer, manufacturer and distributor of high-quality, custom-engineered towing, trailering, cargo...
11 Dec 2020
COVID 19 has dramatically affected our business... but in a good way!
2020 has been an extraordinary year for Stream Interactive, with all the lockdowns and travel limitations, we've had to adapt to the new world order....
24 Jul 2020
Continuing Professional Development, why is it so important to your organisation?
15 Jul 2020
Order your towbars online using the new Hayman Reese NZ website
Order your towbars online
23 Jun 2020
Chemfeed rebrand: an opportunity to improve product searching
24 Mar 2020
Covid19 Update - We're open for business
As the COVID-19 situation evolves, Stream Interactive Limited has been monitoring developments across the globe and we are acting in a proactive...
03 Mar 2020
Is voice search a thing to consider in my SEO strategy?
Yes.. you bet it is! With smartphones, smart speakers and digital assistants becoming more prevalent, stats show that voice related searching is...
27 Feb 2020
Is Wordpress the right choice for your organisation or business website?
Wordpress is great... well it is but you can be in danger of taking your eye off the ball while you learn how to set it up and keep it running. What...
22 Nov 2019
Better bounce rates
Bounce rate is typically used as a measurement of a websites overall engagement. A high bounce rate could mean that you're not connecting effectively...

Better bounce rates

22 Nov 2019

What is a ‘Bounce Rate anyway?

A bounce rate is the percentage of site visitors who land on your website and leave after only viewing one page. Looking at your Google Analytics dashboard, it’s usually expressed as a percentage value and sits in a very prominent place at the top of the page.

It is typically used as a measurement of a website’s overall engagement. A high bounce rate is considered bad as is it shows that your visitors aren’t sticking around to see what you have to offer.

If your bounce rate is consistently high, further analysis is required to work out why you’re missing the mark.

So what is a good bounce rate you might ask? That’s very subjective, Blogs sites for instance typically have a very high bounce rate (80-90%) as compared to a online shopping site (50-70%). The best thing to do is to measure your own site over a long period of time, make changes, enhance and improve.

Make sure your page loads fast

People these days! They just don’t have time to wait for a slow page that takes 10 seconds to reveal itself? If you aim for 3-5 seconds (or less) then you stand a chance of reducing your bounce rate considerably. Especially on homepages where there tends to be large images and fancy animations going on.

  • Reduce large images (limit how many there are within a carousel for example)
  • Reduce the number of files (combine CSS style sheets)
  • Reduce scripts or place them at the bottom of the page

Make sure your Meta Descriptions match your page content

This is basic SEO knowledge but often overlooked, if the meta description (via the SERP) encouraged someone to click to your page but they don’t find what they expect, they’ll leave for sure. See our SERPs post for other relevant information.

Also ensure that any AdWord campaigns transition a user onto a relevant landing page that seamlessly makes sense to them. You’ve just received a prospect (and paid for it) so make it count. There’s a lot of information on good landing page design out there, so do your research, try things and measure your results.

Create a CTA (call to action)

If you can get the user to move on to another page within your website, that will definitely help with better retention and a lower bounce rate. Achieve this by:

  • Providing important links to more information - Team profiles, pricing, case studies, videos and galleries
  • Provide a distinctive button that stands out - “Watch our Demo Video” or “Register Now”
  • Make your CTA worth clicking on - Get our free pricing guide.. “Download it here”


Creating a call to action can help with clarity and purpose, reinforcing to the user why they are here and what to do next.

Example of a CTA


Get instant access to our new demo website. Entry is automated and private.
See it in action now!

We don't recommend putting buttons everywhere, use them sparingly!

Create content that people will like

I wish it was that easy.. perhaps ‘Like’ is a bit strong, more appropriately, content that is highly relevant and helpful. Ensure that your site is easy to navigate, the layout makes sense, and that the content is simple enough to digest without the user getting distracted.

Getting people staying longer doesn't always correlate to lowering a bounce rate but it does indicate that your content is more engaging and useful to the user. Making the content more conversion orientated may be all that you need to do.

Target the correct audience

You know your business better than anyone, so you should know what kind of customers that you want to attract. Build up your organic SEO elements to target this sector and make sure that any advertising focusses in getting this group to your site. If you continue to tick the right boxes you should find that bounce rate % will eventually drop and your conversion rates should also increase (more  importantly the 'quality' of the conversions).



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