Stream News & Views

14 Dec 2023
TrailBoss website goes live
Trailboss is an established towbar brand in the Australian market with a reputation of delivering quality products for over 40 years. We were asked to...
16 Nov 2023
Dr John Flood Website
We replaced an ageing Wordpress site with one of our Footprint websites. Check it out.
14 Nov 2023
Parkside Towbars website goes to the next level with a carefully considered refresh
Parkside Towbars have always provided great service and professionalism to their local customers from their 3 stores in Perth, Western Australia. In...
08 Nov 2023
FLOWAMS - The all-new Association Management Software (AMS) by Stream Interactive
We've taken our ever reliable streamSWEET software and reconfigured it into FLOW AMS
06 Sep 2023
Should I consider a WAF (Web application firewall) as part of my website security?
A WAF, or Web Application Firewall, is a vital tool for safeguarding web applications (websites). Its primary function is to filter and monitor HTTP...
21 Aug 2023
10 essential benefits of a website re-skin
A website re-skin, also known as a website redesign or makeover, involves updating the visual elements and user interface of a website while keeping...
04 May 2023
Nonprofit Courses chooses PD able to track its Professional Development
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02 May 2023
Insurance Brokers Association of New Zealand (IBANZ) Website
When IBANZ made the shift to rebrand their organisation they also engaged us to refresh their existing membership website. Utilizing streamSWEET,...
01 May 2023
Our Tech 10 - May 2023
The latest goings-on in the tech world as seen by us. Some very cool 'James Bond' toys in this round... Enjoy!
30 Mar 2023
Xmas better late than never
At Stream we try to keep a good work-life balance but things got the better of us at the end of last year and continued into 2023.
16 Mar 2023
Is the hype around AI and ChatGPT really something worth looking into? We decided to find out!
We asked chatGPT to produce an AI generated presentation about one of our favourite topics: Why is Professional Development key to your business...
05 Dec 2022
Trojan E-commerce Website Upgrade
5 years ago Stream Interactive launched the Trojan website, moving the business into full online, e-commerce capability. ERP integration was also...
08 Sep 2022
Professional Development Tracker Software
In our opinion, this is one of the best Professional Development trackers in the world today.
04 Jul 2022
Should I make the switch to Google Analytics 4?
Oh heck Google will no longer be supporting Universal Analytics from 1 July 2023, instead you will now need to migrate over to their latest and...
20 Jun 2022
What are image 'alt' tags and how do they affect SEO?
Image Alt Text and SEO
30 Mar 2022
Should I create a custom 404 page for my website?
What is a 404 page anyway? A 404 page shows when someone gets lost on your website by using the wrong URL. This can happen for a variety of...
22 Nov 2021
Could Google be manipulating your webpage title tags?
In recent months Google has been rewriting Title tags in it’s SERPs at a rate of about 13%, (sometimes up to 20%).
19 Nov 2021
Our Tech 10
Something tech-focussed and fun to read during your tea or coffee break
18 Jun 2021
Can my newsletter look great on all devices & what about those pesky spam algorithms?
Email is still one of the most dependable direct marketing channels available. You've done all the hard work building up a reliable email database...
03 May 2021
Civil trades accreditation programme website
Civil Trades is the go-to destination for aspiring and qualified civil trades people who want to be recognised for their skills in the industry

Is voice search a thing to consider in my SEO strategy?

03 Mar 2020

Yes.. you bet it is!

With smartphones, smart speakers and digital assistants becoming more prevalent, stats show that voice related searching is on the rise. Some 40% of searches are expected to be done this way in 2020.

Voice searching is easy and convenient

Voice searching provides unparalleled convenience to its users, imagine trying to find (typing) a recipe while your cooking or a gas station while driving. It’s so much easier to ask Alexa or Siri.

The example above not only illustrates a change in behaviour by the user but also highlights a totally different way of utilising a search engine. The user is effectively asking for an answer, not just a list of suggestions. They may still get a list but the intent is slightly different. Unlike a traditional text query the voice query is more natural and conversational. This will impact on SEO. Google for example must (and will) change to allow for more conversational keywords and phrases.

Google in a lot of cases, is already displaying an answer by showing a detailed panel at the top of the usual list of blue underlined links. This ‘featured snippet’ panel can show a text answer, map, open and closing hours, website links, directions and lists of options with photos included. A speaking assistant like Alexa or Google Home will often read this top ranked snippet back to the user.

Location becomes a factor with voice searching


Google Snippet


How do I optimize my website for voice search?

Apart from your regular website housekeeping, improving your website’s voice SEO must now involve the injection of more natural speech. Depending on your business, location information can also be very beneficial. We suggest that you get your Google My Business listing up to date as this is often used by Google as a featured snippet.

Your keywords should contain more question-type words like; how, why, where, when, what, along with any short answers to common questions about your products or services.

Injecting relevant FAQs below your product pages is a great way to achieve this (following this approach should also boost your long-tail keywords).


Voice searches are longer than keyboard searches due to their conversational style

Search Example - Keyboard

  1. Mobil station Grey Lynn
  2. Best Coffee Grey Lynn.

Search Example - Voice

  1. "Where is the Mobil station in Grey Lynn?"
    (or more commonly people just ask, "where is a Mobil station NEAR ME?") ‘Near Me’ is one of the most searched spoken terms currently in use.
  2. “Where can I find the best coffee in Grey Lynn?”.


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