Stream News & Views

23 Jun 2020
Chemfeed rebrand: an opportunity to improve product searching
24 Mar 2020
Covid19 Update - We're open for business
As the COVID-19 situation evolves, Stream Interactive Limited has been monitoring developments across the globe and we are acting in a proactive...
03 Mar 2020
Is voice search a thing to consider in my SEO strategy?
Yes.. you bet it is! With smartphones, smart speakers and digital assistants becoming more prevalent, stats show that voice related searching is...
27 Feb 2020
Is Wordpress the right choice for your organisation or business website?
Wordpress is great... well it is but you can be in danger of taking your eye off the ball while you learn how to set it up and keep it running. What...
22 Nov 2019
Better bounce rates
Bounce rate is typically used as a measurement of a websites overall engagement. A high bounce rate could mean that you're not connecting effectively...
15 Nov 2019
World cup game adds magic to successful 2019 tournament
For New Zealanders the 2019 Rugby World Cup in Japan didn't exactly live up to their expectations with the All Blacks eventually finishing 3rd...
08 Aug 2019
Association membership platform costs, what to look out for?
Looking for a membership management platform can be a daunting task, with a broad variety of providers offering different options in terms of...
06 Aug 2019
Simple and affordable fantasy rugby games for your business
Play a simple 'Pick the Score' fantasy rugby game that your customers, staff and suppliers will love. Make it your own by re-skinning it with your...
01 Aug 2019
Unsolicited Electronic Messages Act 2007
The Unsolicited Electronic Messages Act 2007 prohibits the sending of spam with a New Zealand link (i.e. messages sent to, from, or within New...
15 May 2019
Do your SERPs make sense?
Probably the single most important thing that your website must achieve is being found by a search engine, without that your site and content are...
27 Mar 2019
streamSWEET multi site capability a bonus for associations
How good would it be if you could manage your own conference website using the same CMS tools as your main site, and connect seamlessly to your...
20 Nov 2018
Going for Gold at the Masters Games
Recently Jim Griffiths (co-director and co-owner of Stream Interactive) competed in the 2018 Pan Pacific Masters Games, playing his favourite sport of...
14 Nov 2018
What is an SPF record, and why should we care?
In an ever increasing technical world "spammers" and "phishers" are looking to pretend to be someone the aren't, for all sorts of reasons. As domain...
29 Aug 2018
Membership application is a breeze
We've created a quick 4 step wizard that makes member applications online a whole lot simpler
27 Aug 2018
Trade show POS app saves time & improves customer experience
A customer had a requirement to sell product at a trade show. We created a point of sale system that allowed them to scan a product supermarket style
25 Aug 2018
Dental EXPO 2018
Dental EXPO is an industry expo showcasing current and emerging industry products, services, technologies and trends.
23 Aug 2018
We've partnered with The Performance Team to improve our performance
Our business is ever evolving and a recent chance meeting with a team performance coach gave rise to a new opportunity to refocus on the way we do...
16 Apr 2018
Your online profile - tips to improve safety
Over time people slowly filter out into the internet a vast amount of information about themselves. The recent Cambridge Analytic/Facebook Scandal...
04 Apr 2018
Free website SEO health check
How healthy is your website? Whats the point of having a website if no one can find it? Contact us and we will generate a report for you giving a free...
16 Mar 2018
Google's Mobile-First Index, what is it and why is it so important to your online presence in 2018
Google now turns it's focus to mobile.

Google's Mobile-First Index, what is it and why is it so important to your online presence in 2018

16 Mar 2018

Did you know that approximately 55% of traffic is now coming from mobile devices as opposed to 45% from Desktop computers.

(based on a mere 77 billion US website visits - Stone Temple Consulting 2017)

This changes the landscape as far as Google is concerned because their search algorithm currently crawls the desktop version of a website only!
(FYI Google's market share is somewhere between 74% - 94%, depending on your source. It's nearest competitors are significantly behind)

Google is now committed to changing it's searching focus to a mobile centered approach. This makes sense to us, the big thing is when? They are taking their time to get it right, as they say, they don't want us to freak out! Google are also concerned about keeping their search ranking/results working well as they currently do in Desktop mode. Testing is already underway but an exact release date has not been set, as yet.

What does this mean to you?

We'll keep this very simple so read on…

  • The mobile version of your website now takes center stage
    • We have to ensure that all crucial information is available when Google crawls your website.
    • If you have a dedicated mobi website or a mobile sub domain, it might be time re-evaluate it and change over to a responsive setup.

  • Responsive websites are even more crucial to your online success than ever before.
    • This is the method of web development that Stream uses so if you've had a website produced by us in the last 4 years or so, you should be good to go. If not talk to us.

Worst case scenario is a drop in your search ranking. As we all know it's a long, hard slog to work your way up the ladder, losing all that ranking power would be devastating to any business.

Don't discount Desktop

Desktop still rules when it comes to engagement however, users tend to stay longer and engage better with your content and go deeper into your website. Bounce rates are lower and the overall experience is so much better. Desktop is still great for your brand!

How do I know if my site is a responsive website?

View it on a cell phone or make your browser narrow to see if the content realigns and stacks nicely. If you are having to scroll around horizontally to see the content then your website cannot be responsive.


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