Stream News & Views

14 Dec 2023
TrailBoss website goes live
Trailboss is an established towbar brand in the Australian market with a reputation of delivering quality products for over 40 years. We were asked to...
16 Nov 2023
Dr John Flood Website
We replaced an ageing Wordpress site with one of our Footprint websites. Check it out.
14 Nov 2023
Parkside Towbars website goes to the next level with a carefully considered refresh
Parkside Towbars have always provided great service and professionalism to their local customers from their 3 stores in Perth, Western Australia. In...
08 Nov 2023
FLOWAMS - The all-new Association Management Software (AMS) by Stream Interactive
We've taken our ever reliable streamSWEET software and reconfigured it into FLOW AMS
06 Sep 2023
Should I consider a WAF (Web application firewall) as part of my website security?
A WAF, or Web Application Firewall, is a vital tool for safeguarding web applications (websites). Its primary function is to filter and monitor HTTP...
21 Aug 2023
10 essential benefits of a website re-skin
A website re-skin, also known as a website redesign or makeover, involves updating the visual elements and user interface of a website while keeping...
04 May 2023
Nonprofit Courses chooses PD able to track its Professional Development
Matt Hugg, President and Founder of Nonprofit Courses tells us how he tried unsuccessfully to find a suitable professional development system for his...
02 May 2023
Insurance Brokers Association of New Zealand (IBANZ) Website
When IBANZ made the shift to rebrand their organisation they also engaged us to refresh their existing membership website. Utilizing streamSWEET,...
01 May 2023
Our Tech 10 - May 2023
The latest goings-on in the tech world as seen by us. Some very cool 'James Bond' toys in this round... Enjoy!
30 Mar 2023
Xmas better late than never
At Stream we try to keep a good work-life balance but things got the better of us at the end of last year and continued into 2023.
16 Mar 2023
Is the hype around AI and ChatGPT really something worth looking into? We decided to find out!
We asked chatGPT to produce an AI generated presentation about one of our favourite topics: Why is Professional Development key to your business...
05 Dec 2022
Trojan E-commerce Website Upgrade
5 years ago Stream Interactive launched the Trojan website, moving the business into full online, e-commerce capability. ERP integration was also...
08 Sep 2022
Professional Development Tracker Software
In our opinion, this is one of the best Professional Development trackers in the world today.
04 Jul 2022
Should I make the switch to Google Analytics 4?
Oh heck Google will no longer be supporting Universal Analytics from 1 July 2023, instead you will now need to migrate over to their latest and...
20 Jun 2022
What are image 'alt' tags and how do they affect SEO?
Image Alt Text and SEO
30 Mar 2022
Should I create a custom 404 page for my website?
What is a 404 page anyway? A 404 page shows when someone gets lost on your website by using the wrong URL. This can happen for a variety of...
22 Nov 2021
Could Google be manipulating your webpage title tags?
In recent months Google has been rewriting Title tags in it’s SERPs at a rate of about 13%, (sometimes up to 20%).
19 Nov 2021
Our Tech 10
Something tech-focussed and fun to read during your tea or coffee break
18 Jun 2021
Can my newsletter look great on all devices & what about those pesky spam algorithms?
Email is still one of the most dependable direct marketing channels available. You've done all the hard work building up a reliable email database...
03 May 2021
Civil trades accreditation programme website
Civil Trades is the go-to destination for aspiring and qualified civil trades people who want to be recognised for their skills in the industry

Subdomain or Subdirectory, which is better for SEO?

22 Mar 2021

Sometimes it makes sense to manage two different websites from the same domain, but how does this affect SEO?

Many of our clients make use of the multi-site capability that is built into streamSWEET, allowing them to manage more than one website from their admin.

Often the main website houses most of the key functions of the business or organisation but sometimes there is a need to give more focus to a particular area that could warrant its own separate website. This could be for a shop, continuing professional development system, conference, tech support, forum, or blog.

If the decision is made to use the multi-site method, we will set up the URL as either a Subdomain or a Subdirectory.

Subdomain examples 

Considered by search engines as being a completely separate website.


Subdirectory (or sub folder) examples 

Considered by search engines as being a part of the main website.



How does this affect SEO?

According to Google's John Mueller (webmaster), Google Bots crawl, index, and rank subdomains and subdirectories in the same way, so either way should yield the same results when it comes to searching.


Choose a Subdomain

This approach generally suits organisations that want to build a clearly defined and separated market space.

If your secondary site is really different or focusses on a niche area, then a subdomain is the best option.


  • Highly focussed content and user flows
    (improves engagement)
  • Keywords can be succinct and to the point
  • Subdomain can boost branding and awareness
  • Reduces complicated site structures and hierarchies
  • Easy to set up


  • Backlink counts can be reduced in comparison to subfolder approach

Choose a Subdirectory

If the secondary site has some crossover content, branding material, or could benefit from being associated with the main website, then a Subdirectory is the way to go.

Preferred by small or medium sized entities that would benefit from every bit of SEO returning to the root domain.


  • Gain search goodwill from the main site
    (especially if it's already established)
  • Boost authority to the root domain
    (which can lead to better search rankings for all sites)
  • Backlink counts are generally better


  • Slightly more technical set-up required
  • Brand/identity can be blurred


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